3 Boston Bridal Stores with Couture Gowns for Your Wedding Day

bride to be in bridal lingerie laying on a cheetah carpet boston bridal stores

Planning a wedding is one of the most exciting things we as women get to do. Besides your boudoir session before the wedding, of course. When it comes to finding the best gown for your wedding day, Boston bridal stores will have exactly what you’re looking for. Read on to see what these three bridal stores in Boston have to offer!

3 Boston Bridal Stores with Couture Gowns for Your Wedding Day


Open for over 15 years, Flair is an award-winning Boston bridal store on Newbury Street. They carry a curated collection of wedding gowns from designers all around the world. Flair brides receive an upscale, personalized shopping experience in a comfortable environment. You will get to try on high-quality couture gowns with a dedicated consultant to help you along the way. Sample size gowns from sizes 4-22. The gowns are all under $5000 and the designers they carry include: 

  • Kelly Faetanini
  • Jenny Yoo
  • Hayley Paige
  • WToo
  • Theia
  • Jack Sullivan
  • Jane Hill
  • Allison Webb
  • Tara Keely
  • Willowby by Watters
  • White One by Pronovia

In addition to bridal gowns, this Boston bridal store carries Jenny Yoo bridesmaid gowns that can be mixed and matched for each body type. They also offer a variety of accessories, such as jewelry, bridal belts, shoes, veils, and more. Fittings are available for Flair brides and they frequently have trunk shows with 10% off gowns.

Flair is conveniently located at 140 Newbury Street, Suite 202, Boston, MA 02116. You must have an appointment to visit the store, so make sure you schedule one as soon as possible!

Bride to be in white lingerie and veil kneeling on a white bed boston bridal stores

L’Elite Boutique

L’Elite Boutique prides itself on dressing modern women across the world from all generations. Their collections are not only timeless and classic but fashion-forward as well. The client experience is of the utmost importance at this Boston bridal store. 

L’Elite Boutique carries a variety of sizes, including plus sizes. Their designers include:

  • Amsale
  • Bliss
  • Carolina Herrera
  • Elie Saab
  • Gemy Maalouf
  • Ines Di Santo
  • Jenny Packham
  • Marchesa
  • Monique Lhuillier
  • Nouvelle Amsale
  • Oscar De La Renta
  • Peter Langner
  • Reem Acra
  • Sareh Nouri
  • Zuhair Murad

Additionally L’Elite Boutique carries gorgeous accessories from both American and European designers. These include jewelry, headpieces, and veils to help brides feel glamorous. 

L’Elite is located just down the street from Flair at 137 Newbury Street, Boston, MA 02116. Bridal showings are also by appointment only at this Boston bridal store, so make yours now!

bride to be in white lingerie leaning against a grey wall

Winnie Couture

Winnie Couture was founded in 2001 by Winnie and Chris Lee. With their first storefront opening in 2009 in California, they now have over 150 stores across the United States.Winnie Couture is located in the first block of Bolyston Street, right next to the Boston Public Garden and Boston Common. This Boston bridal store offers a unique bridal shopping experience with hand-crafted dresses that catch the eyes of the rich and famous. They’ve had celebrities such as Carrie Underwood, Jennifer Aniston, Kelly Clarkson, and more wear their gowns! 

Winnie Couture’s gowns are made with European fabrics with Swarovski crystals. The average price of gowns range from $3,500-$5,000. Accessories such as belts, veils, and jewelry are also available! One of my favorite parts of this Boston bridal store is the stunning interior. You’ll be greeted by grand chandeliers, gorgeous decor, intimate fitting rooms, and a romantic atmosphere. 

You can visit Winnie Couture at 376 Boylston St, #201, Boston, MA 02116. They are open 7 days per week and their hours vary.

Boston Bridal Stores

Every bride deserves to look glamorous on their wedding day, and these Boston bridal stores can help you achieve that style. Make your appointment with them today!

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